

From Code to Capital: Jonathan’s Entrepreneurial Story
He built an international software company from scratch, growing it to 47 employees and $4 million in recurring revenue. Then he sold it. Along the way, he discovered that entrepreneurship takes more than a great product and a solid business model. This is Jonathan van Driessen’s story. About the myth of the predictable formula, the loneliness of leadership and what remains when you can finally stop driving everything forward. It all started by chance. Jonathan van Driessen b

Debbie Baute
Aug 24


Don't think harder. Look closer.
Summer has a different rhythm. The urgency softens. Meetings slow down. For many leaders, it is one of the few moments in the year where there is enough space to step back and see the bigger picture. Recently, the world said goodbye to David Hockney, one of the most influential artists of our time. Throughout his life, he returned to the same landscapes, trees and changing light. Not because nothing changed. Because everything changes. His work reminds us of something many le

Debbie Baute
Jun 18


When your dream collapses, you need an anchor
How Laura found a different way of leading From the outside, Laura Kunnen’s career looked like a success story. She was preparing for a management buy-out and a future CEO role at a growing international logistics company. The path ahead seemed clear. But internally, something no longer fully aligned. “I felt I needed support to stay connected to myself throughout the process,” Laura explains. “I was operating in a very rational, performance-driven environment. Over time, I s

Debbie Baute
May 22


Not everything you can carry, is yours to keep carrying
There is something paradoxical about June. The days are long. Energy rises. In organizations, it often feels as though everyone wants one final push before summer. Deadlines need to be met. Projects are wrapped up quickly. The accelerator gets pressed one last time. And that is precisely why June is also an important month for leadership. Because while the outside world speeds up, something else often begins to happen internally: fatigue, fragmentation, a system that is still

Debbie Baute
May 18


Which growth deserves your attention?
May is a particular kind of month. Past the early days, not yet a full harvest. A space in between, where you can start to see what is taking shape. Organizations know this phase too. Initiatives begin to form, ideas come alive, movement builds. It often feels like progress. And at the same time, this is also where a quieter challenge appears. Not everything that grows deserves your attention. The misconception of growth Many leaders respond to growth by doing more. As if eve

Debbie Baute
Apr 30


A choice that wasn’t a choice: finding calm across two career paths
Bart Vanhalle (49) was balancing two large, successful careers. His schedule was overloaded, and the question that brought him to coaching was clear: do I have to choose? What followed with Debbie Baute was not a simple time management course, but a deep, holistic journey back to himself. Bart, a fast thinker whose neurodivergent mind is constantly in motion, felt the connection with Debbie immediately. He was looking for a coach for his work, but found a facilitator for an i

Debbie Baute
Apr 23


Under pressure, life expands
After the eruption A while ago, I visited Timanfaya National Park in Lanzarote. At first glance, it feels like a place where life has disappeared. The landscape is dry and dark, shaped by lava and silence. It is difficult to imagine that anything could grow there. In the 18th century, a series of volcanic eruptions covered a large part of the island. Entire villages were destroyed and the land became uninhabitable. What had once been alive turned into a barren surface. For a

Debbie Baute
Mar 23


From energy drain to self-regulation: Malik’s transformation as a leader
Leadership is not only about logic and strategy, but also about who you are as a human being. Malik Azzouzi truly discovered this when he started a coaching journey with Debbie. What began with energy loss and stress, ended in a radical, more aligned choice, both professionally and personally. With a strong set of skills, Malik Azzouzi (41) built an impressive professional path, marked by leadership roles with a focus on marketing, advertising and media, as well as general ma

Debbie Baute
Mar 19
